Job Information

ConvaTec Digital marketing specialist - France in La Garenne–Colombes, France, France

Solutions médicales pionnières et fiables pour améliorer les vies que nous touchons : Convatec est une entreprise mondiale de technologie et de dispositifs médicaux conçus pour la prise en charge des maladies chroniques. Notre expertise est reconnue dans les domaines de la cicatrisation, de la stomathérapie, du sondage urinaire et des dispositifs de perfusion.

Avec environ 10 000 collaborateurs, nous fournissons nos produits et services dans près de 100 pays, unis par la promesse de toujours prendre soins de vous. Nos solutions offrent un éventail d'avantages, de la prévention des infections et de la protection des peaux à risque, à l'amélioration des résultats pour les patients et à la réduction des coûts de soins. Les revenus du groupe en 2022 étaient supérieurs à 2 milliards de dollars. La société fait partie de l'indice FTSE 100 (LSE : CTEC). Pour en savoir plus sur Convatec, veuillez consulter notre site internet :

Our search for better is changing the lives of our customers. It’s changing the careers of our people too –creating new challenges and opportunities all the time. We’re a business that never stands still. Join us on our journey to #ForeverCaring as a Digital Marketing Specialist and you won’t either.

ConvaTec France Continence Care Franchise.

We are looking for a creative, analytical and experienced Digital Marketing Specialist to join our team!

In your role you will be responsible for developing and optimizing the performance of innovative campaigns that work cross-channel to drive new customers (generating leads), improve engagement, conversion and aid retention. Responsibilities will also include developing and implementing the digital marketing strategy for the Continence Care.

You will be well practiced in designing and planning actionable campaigns cross-channel (messaging and positioning) and have a good understanding of the value of each channel within the marketing mix.

This is a true cross-functional role at the center of France marketing urology activities working very closely with Marketing Manager, Brand Manager, Field Sales and our external partners to ensure cohesiveness in successful execution.

Duties and Responsibilities :

  • Developing and implementing a digital marketing strategy (decide on appropriate placement of ads, determine what content will reach customers)

  • Execute campaigns across key customers channels that result in increased customers acquisition, conversion and loyalty

  • Managing the digital marketing calendar: Identify schedules for editorial calendars for blogs, content, social media posts and emailing

  • Develop effective paid search and social media strategies to gain market hare

  • Optimize paid advertising campaigns using SEO and other tools

  • Perform ongoing keyword research, expansion, and optimization

  • Research and implement search engine optimization recommendations and analyze competitors advertising links.

  • Develop and implement link building strategy

  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

  • Setup, Review, and Optimizly pages on website

  • Perform on community Management and engage with the customer on behalf of the brand while managing and improving brand reputation

  • Creating visual concepts for promotional activities, overseeing the creation and maintenance of social media content (paid and organic)

  • Continually identifyCRM improvements and local needs.

  • Analyse CRM database and targets.

  • Collaborate with other stakeholders such as content developer (copywriter), graphics and media designer, and management for consistent brand messaging and best customer experience (Work with web developers and designers to manage integrations and tooling for PPC, social media, etc.)

  • Work with data and analyze trends to drive segmentation and enhance effectiveness of campaigns

  • Track KPIs, analyze web and social media traffic metrics, and provide recommendations and useful reports for management

  • Ensure the highest possible ROI on ad-spend

  • Monitor project status and budget

Requirements and qualification

  • Bachelor’s Degree in Marketing or related discipline

  • At least 2 years of experience as a Digital Marketing Specialist or similar role

  • Solid understanding of performance marketing, conversion, and online customer acquisition - execution in a healthcare setting would be an advantage

  • Evidence of expertisein key areas of digital marketing (SEO, social media, content marketing, email marketing, SEM)

  • Experience with digital marketing automation software and CRM systems (Dynamics)Experience with Google Ads

  • Experience of CMS (idealy Optimizely) and web publishing

  • Understand the key measurement tools available (G.A ,DataStudio…)

  • Graphic Design skills (Photoshop, Indesign…)

  • Power-user of tools such as Microsoft Excel, Word, PowerPoint

  • Skills

  • Demonstrated ability to work cross-functionally, to plan and deliver results against tight deadlines

  • Having creative and good presentation skills

  • Strong organizational (multi-tasking), interpersonal and analytical skills essential

  • Understanding of business reporting and performance metrics essential

  • Strong problem-solvingskills

  • Ability to work in a fast-paced environment

Our transformation will change your career. For good. You’ll be pushed to think bigger and aim for excellence. Your ideas will be heard, and you’ll be supported to bring them to life. There’ll be challenges. But, stretch yourself and embrace the opportunities, and you could make your biggest impact yet. This is stepping outside of your comfort zone. This is work that’ll moveyou.



Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at .

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

Already a Convatec employee?

If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!