Job Information

Kohler Co. Brand Strategist in KOHLER, Wisconsin

Brand Strategist

Work Mode: Hybrid

Location: Kohler, WI


Reporting to the Sr. Manager – Brand Strategy (Communications Focus), this position is responsible for crafting strategies that will ultimately position our products, our services and our brand as meaningfully different. To ensure that we’re not only being competitively distinct, but culturally relevant. This role will help focus the team to make sure we are clear on what we should be saying, to whom and why. And to, then, partner with media and Content Strategists on optimizing the when.


Overall -Help plan and manage an innovative, world-class brand strategy for Kohler Co businesses, with a focus on communications. Demonstrate sound judgment in analyzing business needs towards driving strategy. Then, importantly, understand workflow and process within each team to facilitate proper planning and positive results, including how best to collaborate with Centers of Excellence.

Articulate the right question- Direct, inspire and ensure excellence in strategy and direction for the brand including strategic inputs (like briefs). Identify and recommend potential needs (research, workshops, training) to aid in the consumer insights gathering and strategic-development process.

  • Able to identify opportunities to better focus communication + brand strategies.

  • Able to state the problem in a way it can be solved via briefs.

  • Able to assist Insights team with secondary info searches, screeners, questionnaires + reports.

Make the complex simple- Analyze consumer and industry data and trends and, then, process and present the problem (or opportunity) in a way that will allow for a better, actionable brand solution. Take a role in formulating and articulating consumer-driven strategies – go beyond observations to implications.

  • Able to assist in compiling reports that present not only a complete picture but a clear logic.

  • Able to draw actionable – insight-driven –implications for consumer-driven strategies.

Cultivate fresh insight- Help to aggressively understand (then define) the target audience, their lifestyles and their relationship with the brand. Provide thought leadership on evolving understanding of both competitive audits and Cultural Dynamics.

  • Able to apply insights about the target to brand strategies and program plans.

  • Able to audit and report on competitive work and strategies in the marketplace.

  • Able to audit and report on behavioral trends and cultural shifts in the marketplace.

Inspire-Work closely with Account Managers and COEs to spark the creative process develop the idea and increase its impact. Provide the tools, support and stimuli necessary to create not just powerful, strategic and passionate work but also brand champions.

  • Able to collect insights and points-of-interest and communicate them in a way that sparks COEs to think about things in a new way.

  • Able to craft impactful briefings that help COEs think about the issue in the optimal way.

Help design ideas to attract, connect and engage-Articulate your ideas in a way that can help others improve upon your idea and help craft team’s ideas to maximize consumer relevance and business impact. Recognize the game changing ideas and give them the support they need to get executed.

  • Able to work with COEs to use insights as both support and inspiration towards better ideas.

  • Able to help craft program plans with Brand Managers based on strategic direction of the project at hand.

Empower-Provide support, direction and expertise to Brand Managers and Marketing partners to ensure confidence and accomplish goals and objectives. Achieve successful outcomes by ensuring teams have what they need to make better decisions more confidently.

  • Able to partner with Brand Managers and Marketing partners to build the brand and make business impact.

  • Able to identify and report on data and insights when asked.

Champion better, always-Collaborate, integrate and connect by example. Inspire teams with – and to refocus on – consumer perspectives. Be in constant search of a better way – especially regarding best interests of the long-term brand relationship. Evaluate the effects of work in the marketplace.

  • Able to identify relevant voice-of-target insight and data / analytics towards a better solution when asked.

  • Able to identify potential issues with current logic / thinking and opportunities for optimizing the work.


Organizationally-Maintain a close and supportive relationship with content creators and Centers Of Excellence within The Beacon. Actively engage in the concepting of content and presentation of recommendations.


  • Likely two to five years experience.

  • Meets expectations of majority of Kohler Core Competencies.

  • No direct reports. Ideally is able to find a mentor outside of the Strategy team from whom to learn.

  • Likely works most closely with Analysts. But is expected to be comfortable with Managers.

To fully demonstrate our commitment to the health, safety and wellbeing of our associates, we are requiring all U.S. based team members to be fully vaccinated against COVID-19 as a condition of employment beginning January 1, 2022. We believe this path forward further strengthens our workforce and the future growth and resilience of our company and community. Individuals with medical conditions or sincerely held religious beliefs that prevent them from getting the vaccine may request an exemption from the vaccine requirement.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at .

It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or veteran status. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact . Kohler Co. is an equal opportunity/affirmative action employer.

We invite you to learn more about equal employment opportunity by reviewing the FederalEEO is the Law ( and theEEO is the Law Supplement ( .