Job Information

Unilever B2B Digital Category Executive in Istanbul, Turkey

Unilever is currently hiring for a DIGITAL MARKETING EXECUTIVE in CBD DEPARTMENT .

If you're looking for a great team and a challenging, innovative, fun and energetic work environment, you are at the right place. We believe that the passion of our employees is our strength, and this is what drives us towards outstanding performance. We aim to provide people the world over with products that are good for them and good for others. Our vision is to develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 160 million times a day, someone somewhere chooses a Unilever product.

We are looking for a Digital Marketing Executive to work with our Customer Development team in our eB2B business.

What you can expect from The Role:

  • Identifying customer groups for creating basis enrollment & segmentation strategy

  • Managing online promotion calendar with CSPs: segmenting online promotions and mapping relevant customer groups

  • Conducting UI/UX Agenda for Sipariş Direkt

  • Manage and Monitor Customer Journeys and Campaign results (How many registered, converted etc)

  • Acquiring customers; creating targeted, personalized messages for customers and set appropriate intervals for outreach.

  • Defining online campaigns and developing communication ways (telesales, sms, whatsapp) which triggers to achieve goals of adoption and retention

  • Analyzing sources of acquisition and ROI per channel to Fine Tune Marketing Strategy,

  • Defining A/B tests to be run on a regular basis for content, U/UX, timing etc

  • Owning all marketing assets like banners, push/in-app notifications inside the WEB/App according to the B2B campaigns

  • Creating and maintaning site search rule set based on best practices and creating specialized landing pages/banners for promotions, media campaigns, category page descriptions etc.

  • Defining rulesets for product recommendation, predictive ordering by working 3rd party stakeholders,

  • Engaging with marketing automation tool for targeted & personalized content and building banners

  • Supporting field teams with sales collateral and design contents like demo videos to enhance sales team knowledge

Does this sound like You?

  • Demonstrated ability to work independently as well as in a collaborative team environment

  • Bachelor’s degree in related fields,

  • 1-3 years past experience in Sales/Marketing/ Trade Marketing in e-com industry

  • Excellent written and spoken English is a must,

  • Experience in building & using customer segmentation and knowledge about marketing automation tools is a plus.

  • Deep knowledge about promotion implementation and conversion optimization

  • Knowledge in direct messaging campaigns (whatsapp, SMS, email etc) and understanding of creating marketing Strategy, customer journeys is a plus.

We believe:

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will be a part of a team with global and local leaders and colleagues who provide mentorship and inspiration so that you can become a better you! You can innovate, disrupt, and influence here at Unilever as we are TALENT CONNECTORS THAT MAKE EXPERIENCES HAPPEN!

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.


Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Job Category: Customer Development

Job Type: B2B Digital Marketing Specialist

Industry: UnileverExperiencedProfessionals