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Innocean Social Media Community Manager (freelance) in Huntington Beach, California

Department Overview

The Hyundai Social & Content team works with Hyundai Marketing clients to manage Hyundai’s social presence across all social channels, including all content development, publishing and community management. The team develops and present strategic social marketing initiatives that deliver on the client’s business objectives. We partner with cross-functional teams to develop disruptive ideas at all points of the customer journey. The team includes creative, community management, strategy, data science, production and brand management to develop social campaigns that tell Hyundai’s brand and product story, building awareness and driving consideration amongst highly engaged social audiences.

Position Overview

Be THE social voice of the newest and fastest growing luxury car manufacturer in the world.

Who are you?

  • You’re a social media addict. You breathe this space. You think about funny tweets in your dreams and you’re a cultural maven.

  • You’ve had previous experience managing a large account/brand or other verified accounts.

  • You love to write and tell stories and you understand the importance of crafting a narrative.

  • A teammate who embraces the spirit of our mantra, Discover Beyond [ ] - which means we never stop learning, asking great questions, pushing, failing, and getting back up – in pursuit of finding ideas below the surface of the expected.

  • A power-user of all the major social networks and always the first to discover and experiment with emerging platforms.

  • Personable and enjoy collaborating in a team environment.

Key Responsibilities

  • Schedule, upload and monitor all posts across all social media platforms while ensuring they meet the necessary social requirements.

  • Create and implement detailed social posting calendars, including campaign planning, content descriptions and posting copy

  • Responsible for building an audience within platform, planning and developing shareable content, participating and building relationships directly with fans and influencers, keeping the community engaged, and providing ongoing metrics tracking and optimization recommendations.

  • Work with Genesis brand team as well as across disciplines to ensure a holistic, connected brand focus.

  • Create and maintain the brand’s community management guidelines.

  • Author and annually revise the brand’s social engagement strategy.

  • Actively engage with all fans and engagers.

  • Moderate tagged photos, owner groups and fan pages.

  • Identify UGC opportunities and secure permissions.

  • Answer product and brand questions.

  • Monitor Customer Service issues and elevate to the brand team.

  • Create and own the content calendars for all platforms.

  • Report on both performance of Genesis content in social space, as well as, larger trends, consumer sentiment, and competitors

  • Work closely with the Social Account Team, Analytics, and have regular discussion of client requests and evaluation of the success of our social creative

  • Review analytics reports to extrapolate insights and key learnings that can pivot creative strategies/concepts in real-time

Requirements

  • Bachelor’s Degree in related field or equivalent professional experience

  • 2+ years in community and social media management.

  • Demonstrated experience of using social media in personal or professional setting.

  • Experience with social media tools such as Sprinklr and NetBase huge plus.

  • Agency experience in luxury, automotive or media outlet/publication.

  • Proficiency with key social platforms including Facebook, Twitter, LinkedIn, YouTube, Instagram and Snapchat with a solid understanding of each platform's core features, as well as a technical understanding of each network's advertising capabilities.

  • Deep understanding of all aspects of social media including paid and organic units and how they work

  • Must have pulse of our brand, as well as our social media target audience for each program and ensure our social communications speak to them while still staying true to our brand and products

  • Ability to uncover powerful insights that drive ideas (big and small) by understanding the entire brand context.

  • Exceptional interpersonal and written/verbal communications skills

  • Ability to work in fast-paced team-oriented environment

  • Must be well organized with a strong attention to detail

  • Ability to work under tight deadlines and handle multiple tasks

  • Impeccable written communication skills

  • Capable of getting things done with minimal direction

  • Have exceptional time management skills with a track record of effectively making deadlines

  • Able to learn and adapt to new technologies and trends

  • Must be able to create post campaign performance reports

  • Must be able to work from strategy through execution of social media campaigns

  • Have a contemporary, fresh, inspirational design sense

  • Ability to turn data-driven learnings into insights that help drive social strategies

Benefits

  • Benefits

  • Discounted Medical, Dental and Vision Premiums

  • 401k program with Company match

  • Training, Development, and continuous Education programs

  • Flexibility to work remotely when necessary

  • Other perks

  • Access to our Internal DE&I Council which includes guest speakers and other resources

  • Charity & Volunteer opportunities

  • Social events

  • Fun, fast-paced, growing & collaborative Agency environment

  • Full-time Barista & café on-site

  • Beautiful, open office space overlooking the Pacific Ocean

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