Ingersoll-Rand Industrial U.S., Inc. Demand and Lead Generation Specialist in Hampton, New Jersey
Demand and Lead Generation SpecialistLocation: Remote | Hybrid | Hampton NJ *Travel: Up to 5% TravelValue Proposition:Do you value driving exceptional results, building new capabilities, and embracing challenges? Do you aspire to work in a large company that supports operating like a startup and winning big? If you answered, "yes" to any of the above questions, we recommend you reading further.Opportunity:Ingersoll Rand is seeking a Demand and Lead Generation Specialist for our Power Tool and Lifting Division. This leader will report into the Demand Generation Manager. This key position has the unique opportunity to make a positive impact for the Power Tools and Lifting division.Job Description:* The Demand and Lead Generation Specialist works directly with Product Management and Sales leadership to execute on both demand and lead generation activities identified as critical to facilitating growth in key product lines and strategic initiatives.This role supports the Sales function through targeted nurture campaigns designed to advance known contacts through the Buyer's Journey to Sales engagement, and to convert unknown prospects to qualified leads for Sales.This role will utilize the division's marketing automation platform (i.e., Eloqua) to fully leverage its capabilities and maximize its potential to develop, track, and measure the effectiveness of digital marketing efforts and will work with corporate demand center to ensure seamless CRM and Eloqua integration. Essential Job Duties and Responsibilities:- Collaborates with Product Management and Sales Leadership to translate strategic priorities and campaign concepts into technical execution to advance prospects through the buyers' journey, grow our funnel of qualified leads, and facilitate increased quote and order activity.- Executes digital marketing strategies (e.g., standalone email blasts, drip campaigns, and integrated nurture campaigns) to increase visibility and drive demand for key product categories and solutions.- Works with design team to develop content relevant to our targeted demand and lead generation campaigns, ensuring new content is created for the customer at each stage of the buying journey- Drive engagement with digital assets through SEO, landing pages, social media channels, emails and search engine advertising.- Develops customer profiles/buyer personas to facilitate segmentation for marketing efforts based on key demographics including target markets, key accounts, buyer roles, etc.- Uses data analytics to assess, measure, and quantify the efficacy of lead generation tactics. Uses these analytics to report actionable results and as the basis for continuous improvement, the development of prospecting targets, and opportunities for further sales enablement.Essential Qualifications:- Bachelor's degree in Marketing or a marketing-related field- Preferred (3) years of experience in marketing automation/lead generation role.- Preferred (3) years of experience with digital content/campaign development tools and marketing automation platforms (Eloqua, etc.), as well as lead generation in a B2B environment- Preferred(2) years of experience working in Salesforce, or a similar CRM tool- Proven ability to manage/execute concurrent projects in a fast-paced, collaborative environment- Strong analytical skills with a data-driven mindset, attention to detail, and organizational skills- Energetic, results-oriented approach with a strong sense of accountability- Proficiency with Microsoft Office tools (e.g., PowerPoint, Excel, Outlook, etc.)Desirable Qualifications:- Strong written, verbal and presentation skills, with a passion for creative content development and the ability to effectively articulate customer value propositions and brand positioning- Experience with video editing tools and techniques (Adobe Premiere, etc.) a plus- Willingness to occasionally travel for tradeshows or other events; anticipated travel <5%- Intellectual curiosityIngersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including p regnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.