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Accenture CN - Strategy - MC - CS&S - Marketing Loyalty - 07 in Gurugram, India

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries - powered by the world's largest network of Advanced Technology and Intelligent Operations centers. With 513,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com

Job Title: CS&S Loyalty

About Accenture

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries – powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 513,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com.

About Capability Network

Part of Strategy & Consulting, the Capability Network is a global distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Over 3,500 consultants are part of this rapidly expanding network, providing specialized and strategic industry and functional consulting expertise from key locations around the world. Our Capability Network teams complement Accenture’s in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information, visit www.accenture.com/capabilitynetwork.

Job Summary:

• Developing / managing loyalty or membership programs

• Designing loyalty program construct (earn-burn strategies, benefits, experiences)

• Designing interventions to drive customer acquisition / customer engagement

• Developing / supporting development of loyalty platform technology to drive loyalty program implementation

• Developing metrics / scorecard to gauge efficacy of loyalty / membership programs

• Conceptualizing and implementing interventions to sell paid memberships

• Conceptualizing and implementing revenue generation programs specifically for loyalty members (cross sell / up sell / tier movement)

• Conceptualizing and implementing interventions to retain / increase average transaction value for existing members

• Operationalizing loyalty program processes / setting up loyalty operating model

• Onboarding partners to supplement loyalty program benefits / increase customer engagement

• Manage and handle negotiations with external partners for tie-ups/offers etc. and internal coordination with various stakeholders and management

• Plan, direct and coordinate marketing activities including campaigns to support the loyalty program, brand, increase traffic and selling

Qualifications: Master of Business Administration / Post Graduate Diploma in Management

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