CASY-MSCCN Jobs

Country:

United States of America

Location:

CAGAO: Carrier-Home Georgia Remote Location, Remote City, GA, 30303 USA

Carrier is the leading global provider of healthy, safe and sustainable building and cold chain solutions with a world-class, diverse workforce. We make modern life possible by delivering safer, smarter and more sustainable services that make a difference to people and our planet while revolutionizing industry trends. This is why we come to work every day. Join us and we can make a difference together.

The Associate Manager, Consumer Insights will support the Senior Manager, Consumer Insights in overseeing all fire/life safety brands within the global portfolio (Kidde, Edwards Signaling, Badger, Gloria), but with a focus on the Kidde brand.

The Consumer Insights team at Kidde brings together the voice of the consumer across 3 strategic areas:

• Innovation and Product Development Insights

• Shopper/Channel and Sales/Trade Insights

• Consumer and Brand/Media Insights, including digital spaces/experiences

This role will lead research to guide brand strategy, communication, and product innovation in support of internal Passport Gates, along with ad hoc analyses at the direction of the Sr. Manager of Insights.

This role requires an understanding of custom consumer research methodologies and syndicated market insight sources with an obsession for continuous learning and improvement. The ideal candidate will have experience in consumer, shopper and retail ad hoc research, syndicated market analysis, product use testing, and knowledge of testing in digital and social environments.

Above all, this candidate has strong communication skills (verbal, written, & visual) and has developed skills in story-telling. The candidate is able to collaborate cross-functionally in a matrixed environment, is curious, inspires others, and makes bold decisions/recommendations.

Role Responsibilities

• Model and promote a consumer-centric mindset throughout the organization - from sharing of consumer, shopper and retailer learning, to leading immersion and activation workshops to bring insights to action

• Communicate complex insights and recommendations verbally, in senior leadership interactions, and through written presentations, utilizing "storytelling techniques" to tell a clear and compelling story

• Share and support consumer foundational learning throughout the organization, ensuring the consumer is at the forefront of everything we do

• Translate insight needs into learning plans, set scope, define strategy and use the appropriate methods (qualitative, quantitative or both) to address consumer or marketplace information needs for business partners

• Vet research suppliers for capabilities and identify who to partner with; manage external research suppliers to ensure delivery against project objectives on all aspects of the research including methodology design, budget, fieldwork execution, analysis plans, final report generation, and presentations to commercialize insights

• Ensure research deliverables are met with excellence (on time, on scope, within budget)

• Distill research findings into clear and compelling narratives, data visualizations and/ or infographics

• Effectively communicate insights to the right audience (brand/marketing, media, sales/trade, creative, strategy or retailers) in a way that enables stakeholders to drive strategy and make impactful business decisions

• Lead innovation research to support the Kidde Passport gates process from idea development to assessment of in-market potential (among homeowners and professionals)

• Monitor and share out industry, competitive, and trend activity to inform on key market changes

• Partner cross-functionally to identify other opportunities for Consumer Insights to add value

Required Qualifications

• Bachelor’s degree with at least 5 years of experience in Consumer Insights, or an advanced degree (MBA, Master’s, Doctorate) with a minimum of 3 years of Consumer Insights experience

• Willingness to travel up to 10%, including up to 2 times per quarter for research, sales meetings, and other related activities

Preferred Qualifications

• Bachelor’s Degree in psychology, marketing, and statistics

• Consumer Insights experience, preferably in the CPG industry

• Experience in innovation, shopper, channel research preferred.

• Self-starter, possess the flexibility to work in a fast-changing environment and ambiguous situations

• Energetic and driven by the mission to enhance people’s home and life safety

• Passion for customer experience, combined with business curiosity and a strategic viewpoint

• Experience directly supporting Marketing and Product Development teams, consulting throughout the process to ensure insights-driven activations

• Experience leading and influencing cross-functionally

• Knowledge in areas such as quantitative and qualitative techniques, new product development, consumer/shopper journey, brand tracking, and collaboration to measure performance in the market

• Strong ability to simply and clearly communicate key insights with understanding and objectivity; able to create compelling stories to generate recommendations & influence

• Be able to synthesize data from disparate sources such as primary, secondary, and syndicated and turn it into insights, tell a story, share trends

• Strong background in managing Consumer Insights projects from beginning to end; ability to DIY research as needed (Quantilope & Centercode experience a plus, or similar)

• Well-versed in the Insights industry with what partners have to offer, especially quick turn solutions and syndicated data

• Experience building/leading a central location product testing lab

• UX testing experience preferred (digital and physical product testing)

• Global research experience

• Experience with both homeowner and professional audiences preferred (electricians, home builders, etc)

• Experience researching shopper journeys throughout Home Improvement Retail, eCommerce and Distributor channels

• Experience presenting to Senior Management

RSRCAR

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Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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