BD (Becton, Dickinson and Company) Product Manager EMEA MMS (Medical Devices) in Eysins, Switzerland
Job Description Summary
A fantastic product manager opportunity EMEA has arisen! You can be based anywhere with travel to Grenoble and other location.
As Product Manager, you will be responsible for developing and driving Dispensing Solutions within the BD Medication Management Solutions (MMS) strategy and supporting the EMEA region achieving the financial performance through comprehensive and timely market development, portfolio management and execution of key marketing programs.
Your responsibilities include commercially managing a selection of the Dispensing portfolio including BD Rowa and BD Pyxis Med ES.
Support the implementation of the EMEA product portfolio strategies including positioning, product promotion, pricing and lifecycle management.
In conjunction with the country marketing teams, develop market specific strategies and tactics to ensure that BD MMS Dispensing is well positioned for success e.g. providing clear direction on the relevant value and product positioning to drive category share gains.
Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor pricing) and qualitative data (e.g. customer needs, competitor activities, plans, technologies and applications); recommending suitable actions to maximize opportunities and minimize potential threats to the European Dispensing Solutions business.
Support the Sales team with product information and contribute to product training initiatives as appropriate.
Development and implementation of new product launch campaigns, aligning with market specific strategies and coordinating launch activities with all relevant stakeholders.
Development and production of promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence
Develop and support market research activities (Voice of Customer) and Post Market Surveillance studies.
Develop and maintain comprehensive product information files / product database to provide the business with a source of reference for all product technical and data enquires; ensuring BD is well positioning to manage the technical requirements of tenders
Develop and maintain a competitive intelligence database for your portfolio.
Identify, Evaluate and develop Key Opinion Leader (KOL) plan and network in conjunction with Clinical & Medical functions.
Conduct regular customer visits to develop awareness of the key market requirements / customer unmet needs.
Collaborate and work effectively with the EMEA marketing team to ensure strategic alignment and the cross-functional teams, such as, clinical/medical, health economics, regulatory, quality.
Collaborate with Dispensing Hospital International Platform
Contribute effectively to BDX projects, as appropriate
Travel to support region on a frequent basis – approximately 40 % of time travelling in the region
strong International or European experience in the healthcare environment, including proven marketing experience (3-5 Years)
need a professional educated to degree-level (Bachelor’s degree, MBA, Life-Science degree preferred), Bachelor's degree in Marketing, Business, Technical Discipline or related field required
Experience in increasingly responsible positions in marketing
Good strategic marketing skills, including demonstrated success in launching new products
Proven track record in launching new products or category.
Ability to lead strategically, drive performance and build alignment.
Commercially aware, you have excellent communication, presentation and organizational skills.
Ability to speak a European language would be an advantage
PC Literate intermediate level in Excel/word/PowerPoint etc.
The successful candidate should be dynamic, with excellent interpersonal skills, clear and precise communication skills and the strength to propose and apply actions. This person will be able to influence and get things done, even without direct authority
Ability to work autonomously, and be capable of independently generating, prioritizing and completing work
Ability to work in a matrix organization
Be able to demonstrate progressive achievements across a multidisciplinary environment
Excellent communication, presentation and organizational skills
Self-motivated with a desire for self-development
An ability to show initiative
Prepared to work away from home for extended periods
A flexible team player
Based on a strong capacity for analysis and synthesis, this person ensures relevant inputs from relevant sources within the business
Excellent negotiation skills, decisive but open also to suggestion and dialogue, this person evolves effectively in a complex and consensual multicultural environment and within a highly matrixed organization
Strong supporter of the core BD values
Strong desire to grow within the business /company
Knowledge of Specific Procedures/Practices
Knowledge of medical devices, laboratory, clinical practice / the healthcare environment is mandatory
Knowledge of automated systems and process in healthcare is advantageous
Complexity of Duties:
Ability to work on complex issues where analysis of situations or data requires an in-depth knowledge of the business, industry and European and Middle East markets
Ensures budgets and schedules meet business requirements
Successful candidate must be willing to travel to support region on a frequent basis – up to 40% of time travelling in the region
Primary Work Location
FRA Le Pont-de-Claix Cedex
CHE Eysins - Business Park Terre-Bonne
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.
BD (Becton, Dickinson and Company)
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