BD (Becton, Dickinson and Company) EMEA Product Manager Infusion Enterprise Solutions & Large Volume Pumps in Eysins, Switzerland
Job Description Summary
As Product Manager, you will be more than a product manager and act as the mini General Manager of your business. The essential function of this product marketing role is to develop and drive Infusion Enterprise Solutions & Connectivity within the BD Medication Management Solutions (MMS) strategy and help the EMEA region achieve the desired financial performance through comprehensive and timely market development, portfolio management and execution of key marketing programs.
Your responsibilities include commercially managing a selection of the Infusion Systems portfolio including docking stations, software and connectivity options.
Support the implementation of the EMEA product portfolio strategies including pricing, positioning and product promotion.
In conjunction with the country marketing & product managers, develop market specific strategies and tactics to ensure that BD MMS Infusion is well positioned for success e.g. providing clear direction on the relevant value and product positioning to drive category share gains.
In the area of Healthcare IT (HIT) solutions for Intensive Care Units (ICU), oncology and operating theatres, interface with EMEA and Global Marketing Teams to share information and update with market data, product developments and market specific strategic and tactical plans
Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor pricing) and qualitative data (e.g. customer needs, competitor activities, plans, technologies and applications); recommending suitable actions to maximise opportunities and minimise potential threats to the European Infusion Solutions business.
Support the Sales team with product information and contribute to product training initiatives as appropriate.
Product life-cycle management, to include all aspects of the product life-cycle include product recalls and field corrective actions.
Development and implementation of new product launch campaigns, aligning with market specific strategies and coordinating launch activities with all relevant stakeholders.
Development and production of promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence
Develop and support market research activities (Voice of Customer) and Post Market Surveillance studies.
Develop and maintain comprehensive product information files / product database to provide the business with a source of reference for all product technical and data enquires; ensuring BD is well positioning to manage the technical requirements of tenders
Develop and maintain a competitive intelligence database for your portfolio.
Identify, Evaluate and develop Key Opinion Leader (KOL) plan in conjunction with Clinical & Medical functions to ensure strategic alignment.
Conduct regular customer visits to develop awareness of the key market requirements / customer unmet needs.
Collaborate and work effectively with the EMEA marketing team to ensure strategic alignment and the cross-functional teams, such as, clinical/medical, health economics, regulatory, quality, supply chain
Contribute effectively to BDX projects, as appropriate
Travel to support region on a frequent basis – approximately 50% of time travelling in the region
3 to 4 years experience in marketing required, including 2 years in IT marketing
IT, HIT, Infusion device and European marketing experience preferred
Bachelor's degree in Marketing, Business, Technical Discipline or related field required
Significant experience within the healthcare IT and/or infusion delivery, including strong, proven marketing experience
PC Literate intermediate level in Excel/word/PowerPoint etc.
Experience in increasingly responsible positions in marketing
Good strategic marketing skills, including demonstrated success in launching new products
Ability to speak a European language would be an advantage
If this describes you and your career aspirations, then please click on the APPLY button.
Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here: http://bd.tal3nt.community/
Primary Work Location
CHE Eysins - Business Park Terre-Bonne
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.
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