Apple Brand Content Manager, Marcom in Cupertino, California
Brand Content Manager, Marcom
Santa Clara Valley (Cupertino),California,United States
You have five to 8+ years experience as an account manager, creative producer, or project manager, preferably at a creatively driven ad agency or in-house marketing communications department.
You are enthusiastic, inquisitive, and team oriented, with the ability and vision to define the day-to-day aspects of your primary role while keeping focus on its larger goals.
You have shown ability to actively build rapport, credibility, and influence and to make things happen throughout a highly matrixed organization.
You have expertise in leading the creative development process across a variety of communication vehicles, including interactive, print, and PR.
You will support, understand, and enhance the creative development process across multiple media and functional teams.
You can balance working in a fast-paced, creatively driven organization with an analytical and focused approach to marketing.
You are deeply organized and have rigorous attention to detail.
You are interested in the Health and Fitness category.
As a key member of the Brand team, you will drive and implement the creative development of content for use across teams and GEOs. This content may include video, photography, demo content, third-party content, partner content, illustrations, screens, hardware, and animations. Partner with the Brand team, Planner, and Creative Directors to develop compelling content briefs that align with the overall communication strategies. Lead launch and sustaining campaign efforts from inception to completion, including the creative content strategy and integration across functions. Work closely with Product Marketing, PR, content teams, and Marcom specialists to strategically align our content to product features and communication strategies. Work closely with the Brand Manager and the Cross-functional Project Manager to build a high-level creative content plan across a launch. Communicate the content strategy and directional changes to Marcom functional partners. Participate in creative reviews to ensure the content strategy is on brief and the content story is carried across marketing materials. Establish processes and documentation to track legal clearances, usages, and placements of key assets across all marketing touchpoints. Keeps all teams informed of any product line-up and software updates that may impact content.
Education & Experience
A Bachelor's degree is preferred.
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