Livongo Senior Director, Head of Brand Management (Remote) in Chicago, Illinois
As part of the Brand and Creative team within Marketing, the Senior Director/Head of Brand Management position plays a key leadership role in communicating, protecting and building the Teladoc Health brand. This is an exciting opportunity to help shape the brand, distinctly positioning it for the company’s growth trajectory, category leadership and worldwide brand equity. This position reports to the VP of Brand & Creative and manages a team of five.
We're seeking an accomplished brand marketing leader to help drive an integrated brand, supporting key business objectives in increasing awareness, preference, and affinity. The right candidate will have a track record of developing and evolving brand strategies with experience in defining brand architectures, brand identity and voice, value proposition and positioning frameworks, as well as in delivering actionable customer and category insights. As a leader and owner, this person is creative, results-oriented, relentlessly focused on the customer, and pushes to uphold high standards for brand building and marketing execution. This person is passionate about storytelling and building compelling narratives or messages, with the goal of creating a sustained positive perception, familiarity and reputation of our brand. This work feeds into the development of highly visible marketing materials, both internal and external facing. This is a cross-functional role that requires close partnerships across B2B Marketing, Consumer Marketing, PR, Legal, Creative, Clinical Content, HR, Clinical Quality and Operations, Commercial and Product Management.
As Senior Director/Head of Brand Management, you will build upon and operationalize the Brand Management capability in support of business and marketing priorities across the Corporate Brand and Consumer Experience Brand portfolio. This will encompass activating, driving, and managing brand strategy, brand governance, brand research & insights, and website management that includes the following:
Drive brand consistency and guidelines adoption across all communications and touchpoints, setting and implementing a high bar for brand standards and content
Build on the brand value proposition and positioning, developing messaging frameworks, refining brand strategies, and managing brand extensions with migration planning
As a customer advocate, inform brand plans with actionable customer insights and define research plan to measure brand health across KPIs such as awareness, brand preference, familiarity, reputation
Continually assess category marketing and offerings to ensure brand differentiation and competitiveness
Work closely with Consumer Marketing, B2B Marketing, and PR to support business objectives, developing and driving an integrated, cohesive brand strategy, campaigns, and website content
Drive key metrics and benchmarks to ensure continuous improvement in process and results
Minimum 10-15 years of related experience in brand management or brand marketing. A mix of agency side and client side experience preferred.
Experience with developing brands and marketing for B2B and Consumer brands, driving brand preference and growth goals
Must be fluent in core brand management disciplines including brand/product positioning, strategic architectures and frameworks, naming, brand identity (defining voice, personality, visual, tone), and brand standards
Experience owning strategic and creative development, executing from concept to completion, and managing both internal and external creative or production resources
Experience in the development of creative for paid media and owned channels, executive keynotes/presentations, case studies, website content, and event programming
Must have people management experience
Experience in building and scaling cross-functional brand marketing and research programs with measurable results and optimizations
Experience driving direction and alignment with cross-functional teams
Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
Excellent written and verbal communication skills
Well-organized and comfortable in a fast-paced environment
Has initiative and self-motivation to make big things happen
Bachelor’s degree in marketing, communications, advertising, or equivalent experience
Why Join Teladoc Health?
A New Category in Healthcare : Teladoc Health is transforming the healthcare experience and empowering people everywhere to live healthier lives.
Our Work Truly Matters: Recognized as the world leader in whole-person virtual care, Teladoc Health uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care, at every stage in a person’s health journey.
Make an Impact: In more than 175 countries and ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health leverages more than a decade of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals.
Focus on PEOPLE : Teladoc Health has been recognized as a top employer by numerous media and professional organizations. Talented, passionate individuals make the difference, in this fast-moving, collaborative, and inspiring environment.
Diversity and Inclusion : At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.
Growth and Innovation : We’ve already made healthcare yet remain on the threshold of very big things. Come grow with us and support our mission to make a tangible difference in the lives of our Members.
As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status or pregnancy (including breastfeeding – we have a mother’s room in both our offices). In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind.