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The Coca-Cola Company Customer Marketing Manager in Chicago, Illinois

The Customer Marketing Manager is responsible for the development, sell-in, execution, commercialization and analysis of strategic marketing initiatives, aligned with TCCC and a large global customer's marketing strategy, to stimulate beverage consumption and reinforce brand equity of Coca-Cola brands. Responsible for informing and influencing the customer's national strategy and local execution as it relates to beverages, based on consumer trends and industry insights

Key Responsibilities

  • Unleash the full potential and power of Coca-Cola brands, assets and critical marketing initiatives to drive beverage incidence

  • Lead development, sell-in, and execution of strategic marketing initiatives, aligned with marketing strategy, inclusive of coordination of beverage integration, execution and alignment for assigned national or local opportunities in order to maximize customer and system value

  • Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, digital and social, consumer initiatives and media leadership with organization

  • Lead value-based relationships between Coca-Cola and customer’s National and local Marketing organization and national or local agencies via resource identification / alignment, customer management and communication routines

  • Direct and execute consumer programs / activation projects, including tracking budget, supervising third parties and agencies, following timelines and managing team members in order to achieve outcomes as outlined for assigned responsibilities

  • Prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions in order to provide actionable recommendation to audience

  • Prepare, steward, and influence assigned customer call points on a routine basis

  • Develop and commercialize marketing materials (e.g., POS, digital, sell-in materials, implementation manual, etc.) in order communicate promotions effectively.

  • Develop, execute and analyze local extensions of national program for customer in order to maximize customer and system value.

  • Develop and execute retail "go-to-market" strategies using market knowledge (e.g., industry, competitive set, Company needs) in order to maximize short and long-term growth.

  • Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development.

Education Requirements: Bachelor’s Degree; Master’s Degree preferred.

Related Work Experience: Minimum of 10 years related experience in Marketing, Customer Management, Advertising Development, Promotion Development, Digital/IMC, New Product Development

Functional Skills:

  • Experience and knowledge in digital – interactive and mobile marketing, new media and technology.

  • Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support division/region portfolio and brand growth targets.

  • Guide adherence to a cohesive brand communication plan to ensure continuity of cross-market brand communication and executional platforms by publishing brand toolkits for new brands (including brand architecture, positioning statement, operational marketing strategies, etc.).

  • Develop and execute merchandise "go-to-market" strategies using market knowledge (e.g., industry, competitive set, Company needs) and region/ account plans in order to maximize short and long-term growth as well as channel penetration.

  • Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development.

  • Write initiative brief/project plan so that all constituents have clear expectations in order to assure timely implementation of business plan/initiative.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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