Jungle Scout Product Marketing Manager in Austin, Texas
At Jungle Scout, we are on a mission to empower entrepreneurs to be successful Amazon sellers while simultaneously finding the best tacos and queso across the globe. We work hard, keep it real and do it all for our customers by providing industry-leading products, education and content.
We?re growing fast and we are looking to add a Product Marketing Manager to our Austin office! As the company?s first product marketer this is your opportunity to serve a critical role on our Marketing team by successfully positioning our product in the market, driving growth in our subscriber base, and gaining a better understanding of our customer.
What you?ll do:
Own messaging strategy and documentation of product details for use by marketing team
Create and distribute materials which communicate the product?s value to the market; articulate the features, benefits, and use cases all stakeholders can share and reference
Plan earned content strategy to align with product roadmap
Develop awareness and demand materials for stakeholders including documentation around: personas, competitive differentiation (?battle cards?), product features/branding, etc.
Become a product expert and ensure product value communicated across all marketing materials
Partner with product management team to understand the feature and release details and their expected impact on customers
Serve as product representative for marketing team
Become customer expert and ensure customer advocacy across all marketing materials
Ensure customer needs communicated to product team; ensure product reaches the customers and serves their needs
Build and iterate on customer personas & map their experiences
Conduct UI/UX research and testing; field and analyze customer surveys
Design and own customer testimonial program (with many stakeholders)
Become market expert and ensure marketplace awareness across all marketing materials
Conduct market research, including across Amazon, competitors, influencers, and global ecommerce scene
Analyze the competitive landscape and identify trends in the market
Who you are:
Skills & Experience:
Analytical with the ability to turn data into a story
Curious, adaptable, and constantly learning
Team player and enthusiastic stakeholder partner in bringing products to market
Excellent written & verbal communicator with an ability to work in a cross-functional environment
Digital native with a strong understanding of key marketing channels
Self-motivated and organized
Bachelor?s degree or equivalent experience
5+ years of relevant experience in technology and/or marketing
Experience working in B2B and/or B2C SaaS companies
Experience selling online (eCommerce, eBay, Amazon)
Web and product copywriting
Who we are:
We?re a group of smart-working, fun-loving professionals working around the world with offices in Austin, TX, Vancouver, BC and most recently Shenzhen, China. Our software and data services empower entrepreneurs to realize their dreams by selling effectively on Amazon. We save them time and make them money, while educating and providing great service along the way.
We offer competitive compensation packages, generous vacation policies, co-working benefits and funding for conferences or courses to grow your skills. In addition, the team meets up twice-yearly for an all-expenses-paid retreat. Past locations have included Bali, Bangkok, Budapest, Mexico and Colombia. Check us out!