Capgemini Strategic Marketing Senior Manager - Global Marketing Lead Cybersecurity in Atlanta, Georgia
Capgemini is a global leader in consulting, digital transformation, technology and engineering services. The Group is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. Today, it is a multicultural company of 270,000 team members in almost 50 countries. With Altran, the Group reported 2019 combined revenues of €17billion.
About Infrastructure Services:
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Job Title : Strategic Marketing Senior Manager
Grade : D
Who you’ll be working with
The global CIS & Cybersecurity marketing and communication team works closely with the business and the offer portfolio to support its ambition in terms of growth. This will include, but will not be limited to, B2B marketing strategy, brand content, integrated marketing campaigns, event management, pursuit support and external communications. The overall goal is to increase market presence, to drive demand and to build eminence through the work we do for our clients.
The focus of your role
The Global Marketing Lead on the Cybersecurity Group Portfolio Offer will manage the development and the international implementation of the agreed marketing and communications programs for Cybersecurity in order to generate increased market recognition and demands of our specialist Cybersecurity services. This full-time permanent role is a broad and varied full-service role, working across the marketing mix, requiring a breadth of strategic and execution skills and a can-do attitude.
The successful candidate will be able to work collaboratively with the industry, the accounts and portfolio teams to drive always-on marketing on the sector ’s key messages, based on client stories and supported by our capabilities. This will focus on key global/regional industry events with a full engagement before, during and after the events to include strong message strategies, content creation and distribution, speaking engagements and ongoing roundtables and CxO events. The holder of the role will be responsible for executing integrated campaign activities, monitoring progress, iterating and optimizing to ensure our KPIs are being met.
The role will report into the Global CIS & Cybersecurity Head of Marketing and Communication.
What you’ll do
Working with the business and the Cybersecurity Group portfolio lead you will
Set the overall marketing strategy with annual marketing plan and budget management, including co-marketing with key partners
Design contents – marketing assets, Thought Leadership, …- and implement global and local lead generation marketing campaigns, in alignment with sectors and other capabilities of the Group
Ensure qualitative and quantitative reporting on Cybersecurity initiatives: pro-actively manage the lead management process to ensure leads associated with marketing activity are tracked via our CRM system (Salesforce) and can be used to demonstrate contribution to pipeline and bookings.
Identify opportunities to enhance our brand’s visibility on the cybersecurity market through events, digital marketing, press relations and relations with analysts
Bring bid support to contribute to drive the growth of our top accounts
What you bring:
Experienced business-to-business, technology or professional services marketing and communication manager
Sound understanding of the cybersecurity market and its business implications
15 years of experience in marketing in a large, matrix, multinational organization
Expertise in a broad spectrum of online and offline marketing operational skills including lead generation campaigns, event delivery, content creation, digital marketing.
Highly collaborative, proactive and innovative way of working
Good project management skills and eagle eye for detail.
Strong communication skills (written, verbal, analytical)
Proficiency in spoken and written English
Post graduate Degree/Diploma in Marketing or equivalent program, and/or proven experience in similar role
What we offer:
Your career matters to you and is important to us too. Because your goals and needs are constantly evolving, we offer visibility, leeway and support to help you grow and progress in your career. This approach builds notably on our comprehensive competency framework, our personal development, training and career management programs, and our University innovative and business-focused learning curriculums.
We promote a culture of diversity. We believe working with talented individuals from different backgrounds and points of view is a strategic advantage and an ongoing opportunity. Diversity enriches our creative solutions and adds value for our clients.
Our Shared values have been at the heart of the group since our formation. They are honesty, boldness, trust, freedom, team spirit, modesty and fun. These values influence the way we meet client needs while respecting the regulatory requirements of each country in which we operate, and the way we promote ethically sound practices within Capgemini and in our partnerships.
Capgemini America Inc. and its U.S. affiliates are EEO/AA employers. Capgemini conducts all employment-related activities without regard to race, religion, color, national origin, age, sex, marital status, sexual orientation, gender identity/expression, disability, citizenship status, genetics, or status as a Vietnam-era, special disabled and other covered veteran status. Capgemini is a Drug-Free Workplace employer.
Capgemini is committed to building a workforce of employees with diverse backgrounds and work experiences. We strongly encourage veterans and active military service personnel to apply.
Job: Project Manager
Organization: CIS US CORE
Title: Strategic Marketing Senior Manager - Global Marketing Lead Cybersecurity
Requisition ID: 060641
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