AdventHealth Search Engine Marketing Manager in Altamonte Springs, Florida
Search Engine Marketing Mananger AdventHealth Corporate
Location Address: 900 Hope Way Altamonte Springs, Florida 32714
Top Reasons To Work At AdventHealth Corporate
Immediate Health Insurance Coverage
Career growth and advancement potential
- Full-Time, Monday – Friday
You Will Be Responsible For:
Monitors and optimizes campaigns on search networks (i.e. Google and Bing) as well as retargets and displays ads in various ad networks for a variety of industries and clients.
Monitors PPC account activity daily (budget caps, impression share, quality score) to provide insight on creative copy improvements and optimize click-through and conversion rates.
Generates monthly reporting to educate the client on the progress of the campaign as it relates to their overall website initiatives and identify growth/optimization opportunities to expand the client relationship or campaign. Assists in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients. Recognizes and troubleshoots data anomalies.
Conducts keyword research and selection for pay-per-click campaigns and makes suggestions for keyword driven content on search engine optimization (SEO) projects. Provides ongoing support of SEO initiatives including reporting, analysis, and optimization.
Creates, categorizes, and refines keyword lists to create a comprehensive campaign that drives qualified visitors to client sites and reflects service line flight plan marketing efforts.
What You Will Need:
5+ years’ experience in SEO/PPC management with demonstrable ranking success
Bachelor’s degree in Marketing, Business, IT, or Communications OR 5 years related experience
Proficient in managing moderate to large scale PPC accounts in a variety of different business markets
Analytically minded with knowledge of website analysis programs such as Google Analytics
Knowledge of Google AdWords, Microsoft AdCenter, Facebook, Twitter, Pinterest, Instagram, Shoutlet, and various platforms Solid Understanding of Search Engine ranking factors, algorithms and principles
Skilled managing and planning a marketing budget
A/B and multivariate testing
The Search Engine Marketing (SEM) Manager plays a vital role within the Digital Marketing team. Manages day-to-day operations of pay-per-click (PPC) strategies and tactics along with being involved in all aspects of SEO, including influencing and playing a key role in setting digital marketing strategy for all AHS Service Lines and Locations, across any device, channel, platform, market, culture, and language. Continually optimizes pay-per-click campaigns to ensure progressive lead generation, lowering the cost of acquisition, and increasing brand awareness.
This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.
We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.