Adventist Health System Search Engine Marketing Manager in Altamonte Springs, Florida

Description

Work Hours/Shift

Full Time

Adventist Health System Corporate Office

Be part of the Adventist Health System family.

Where you work matters. Working here is like being part of a family. Not just with those you serve, but also with your team members. It’s about making a difference, saving lives, and helping others live a fuller one. You’ll be joining a family of tens of thousands of team members who understand that what they do is bigger than healthcare. It is living out our mission to Extend the Healing Ministry of Christ and being there for someone every step of the way-body, mind, and spirit.

This is more than a career. It is a calling.

With hospitals and facilities in 9 states, you’ll have endless opportunities to take your talents, develop your skills, and grow as a professional in a place that truly cares about your success. If you are driven, compassionate, someone who always wants to go above and beyond because you care and believe what you do makes a difference Adventist Health System is for you.

General Summary:

The Search Engine Marketing (SEM) Manager plays a vital role within the Digital Marketing team. Manages day-to-day operations of pay-per-click (PPC) strategies and tactics along with being involved in all aspects of SEO, including influencing and playing a key role in setting digital marketing strategy for all AHS Service Lines and Locations, across any device, channel, platform, market, culture, and language. Continually optimizes pay-per-click campaigns to ensure progressive lead generation, lowering the cost of acquisition, and increasing brand awareness.

Qualifications

What you will be responsible for:

  • Monitors and optimizes campaigns on search networks (i.e. Google and Bing) as well as retargets and displays ads in various ad networks for a variety of industries and clients.

  • Monitors PPC account activity daily (budget caps, impression share, quality score) to provide insight on creative copy improvements and optimize click-through and conversion rates.

  • Generates monthly reporting to educate the client on the progress of the campaign as it relates to their overall website initiatives and identify growth/optimization opportunities to expand the client relationship or campaign. Assists in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients. Recognizes and troubleshoots data anomalies.

  • Conducts keyword research and selection for pay-per-click campaigns and makes suggestions for keyword driven content on search engine optimization (SEO) projects. Provides ongoing support of SEO initiatives including reporting, analysis, and optimization.

  • Creates, categorizes, and refines keyword lists to create a comprehensive campaign that drives qualified visitors to client sites and reflects service line flight plan marketing efforts.

  • Implements successful bidding strategies and effective keyword management.

  • Continually monitors, revises, and optimizes ad text as necessary.

  • Analyzes and assesses the performance of campaigns and translates quantitative and qualitative data into recommendations and plans for revising the campaign strategy.

  • Develops and executes SEO strategies for digital marketing efforts and acts as a thought leader for enterprise SEO efforts.

  • Promotes and implements both offsite and onsite SEO activities

  • Ensure that all web properties have been technically optimized to attract and engage those visitors that closely match desired target audiences as determined by AHS

  • Optimize results listings of various web properties to generate higher Click Through Rates (CTR)

  • Optimize (with the Web Management Team) digital assets for image search, video search, mobile search in an effort to generate higher engagement and conversion

  • Drive Digital Innovation through new platforms, methodologies, process, and programs

  • Remain educated on latest search engine trends, signals and market share, and communicate this knowledge to the team

  • Work directly with Web Manager and other creative team members to brainstorm for innovative ideas to ensure content is conducive to SEO strategies, while still accomplishing the goals of driving search engine attention

  • Ability to diversify backlinks using “White Hat” and ethical SEO methods

  • Build and maintain positive rapport with clients and team members, partner agencies, photographers and other vendors.

What you will need:

  • 5+ years’ experience in SEO/PPC management with demonstrable ranking success

  • Bachelor’s degree in Marketing, Business, IT, or Communications OR 5 years related experience

  • A/B and multivariate testing

  • Knowledge of Google AdWords, Microsoft AdCenter, Facebook, Twitter, Pinterest, Instagram, Shoutlet, and various platforms Solid Understanding of Search Engine ranking factors, algorithms and principles

  • Strong verbal and written communication, relationship and presentation skills

  • Ability to learn new industries and new business models quickly to apply the most effective internet marketing initiatives to achieve client goals

  • Attention to detail with the ability to efficiently multi-task in a deadline driven atmosphere

  • Ability to work independently or on teams to meet goals

  • Ability to think creatively; identify and resolve problems; make data-driven decisions

  • Proficient in managing moderate to large scale PPC accounts in a variety of different business markets

  • Analytically minded with knowledge of website analysis programs such as Google Analytics

  • Detail oriented and organized

  • Able to motivate and train others around SEO best practices

  • Strong knowledge of social networking and media services and how to leverage for SEO

  • Skilled managing and planning a marketing budget

  • Ability to manage and hold accountable PPC team and online advertising budget

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.